A Day Filled with Value

Time	Room 22170	Room 22180
10:00-10:25	Keynote: Brett McDonald, Digital Engagement Strategist  @ Young & Rubicam
10:30-11:00	#hashtags for SEO (search engine optimization) Sarah Patterson, Amber Giles & Joanna Castles	Blogging for Business Sydne Smythe & Taylor Young
11:05-11:35	Visitors to Customers: Making the Conversion Tina D'Angelo & Jessica Degrasse	The Fortune Cookie Principle (for creating good content) Shaun Withers & Kristen Deyo
11:40-12:10	Multi-Platform Social Media Marketing Josh Hartson & Hollie Knapp-Fisher	The Power of Authenticity Kylie Allport & Jessica Avery
12:15-12:45	RECESS
12:50-1:20	Memes for Marketing Rachel King & Matt Meagher	Embracing Your Customers One Post at a Time Chris Kane & James Loveys
1:25-1:55	Social Media for Your Business Rebecca Bax	What's in name? A Domain Name Strategy Katie Barnes & Amande Dube
2:00-2:30	Websites as Your Hub Kyle Carr & James Potts	Fashionable Pinterest Megan Lefrance, Taylor O'Neill & Julia Daymond
2:35	Wrap-Up – Giddy Up!

Websites as Your Marketing Hub Sneak Peek 2013

#Hashtags for SEO Sneak Peek for 2013

Visitors to Customers Sneak Peek for 2013

Blogging for Business 2013 Sneak Peek

An Integrated Approach for a Digital Campaign

Presented by IMC Alumni Matt Landers.

14 Theories Inc. #WebNightmare Campaign from Matt Landers

Social Media ROI - Slidedeck

Presented by Jenny & Trevor N.

Creating Catchy Content - Slidedeck

Presented by Camille & Nick.

 

Creating Catchy Content- TrendsTalk from corellano05

TrendsTalk 2012- Description of Sessions!

Nick Rayner and Camille Orellano will present a session titled Creating Catchy Content. The theme of the presentation will be content marketing and how it can be useful to brands, small businesses, individuals, and anyone looking to own their market by engaging their customers by creating media that positions them as thought leaders in their fields. The world of online marketing is growing fast, and it is important for people to start carving out their corners and owning them to the best of their abilities; content marketing is a cheap, fun, innovative, and open-ended way of building a community. Anybody can do it, and this session will contain discussions about what people are looking for, and tips on how to start immediately building a new type of audience.

Hailey Murphy and Riley Cavanagh will be presenting a session on Social Gets Nasty- Secrets on how to handle negative comments about your brand. They will do a quick overview on why it is important to manage negative comments on social media and the impact it can have on your brand and how consumers perceive your brand. They will touch on the importance of customer service and prime locations to look into when tracking negative comments and feedback of your brand/ business, such as platforms like Twitter. The most important portion of their session will be how to fix and react to negative comments. They will also be presenting great examples of case studies and how other brands deal with negative feedback from consumers and how they turn a negative experience into a positive one.

Rebecca Bax and Amber Giles will be doing their session on The Value of a Like- on Facebook! They will start off by describing social media and Facebook as a focus and its value and benefit to a business. They will describe what a ‘like’ is; what it means, and the real value of a ‘like’. There will be a comparison made between a ‘like’ and a fanpage on Facebook- further details will be presented on how to navigate Facebook and how it works. They will then get into the meat of the presentation: what Facebook and the value of a ‘like’ means to YOU and how it can improve your brand.

Jenny Orsatti and Trevor Nugent will be doing a session on Social Media ROI (Return on Investment). They will start the presentation with having the audience ponder what they want to get out of their social media platforms for their businesses, or even personal brands. The session will focus acutely on showing the audience a different kind of return on investment from social media that you should be more open to receiving and how to set realistic goals for your brand. They will do a comparison between Taylored  Training Fitness Centre and Goodlife Fitness, comparing their Facebook pages, posts, and negative feedback. 

More descriptions to come for the other sessions! Stay tuned!

The Schedule - Just what you've been looking for..

11:30 arrive / registration / coffee

12:00 welcome / overview and rules of the game

12:15 SESSION 1 - Matt Landers - Being Digitally Integrated: A web nightmare case study

12:45 SESSION 2 - Nick & Camille - Curating Catchy Content

1:15 recess / candy bar & coffee

1:30 SESSION 3 - Amber & Rebecca -The Value of a Like

2:00 SESSION 4 - Jenny & Trevor - Social ROI

2:30 SESSION 5 - Riley & Hailey - Social Gets Nasty. Secrets on how to handle negative comments about your brand

3:00 recess / candy bar & coffee

3:15 SESSION 6 - Hollie & Sam - Winning at the Ad Game

3:45 SESSION 7 - Tanya - Lights, Camera, Vids for Biz

4:15 SESSION 8 - Student & Alumni Panel answering your digital marketing FAQ's = Derek, Kelsy, Sabrina

4:45 wrap up and thanks

5:00 The Trendy Toast @ the Red House

Tanya Assunta Trombetta

Tanya is in her second year of the IMC program. Although all aspects of the course are interesting, she has taken quite a liking to design and all things related to Digital Marketing.

Topic: Lights, Camera, Vids for Biz: The Importance of Video Brand Development

Why I want to present at TrendsTalk 2012:
Video is a powerful tool in developing a personal corporate brand that is often overlooked. I would like to show the Kingston community and SLC students just how useful it can be in reaching out to an audience. 

Connect with Tanya:
LinkedIn and Twitter

Hollie Knapp-Fisher

Hollie is a second year student looking to take on a leadership role in her program at SLC. She loves presenting, social events and working on teams. She is currently working in Student Recruiting and Admission at the college.

Topic: Winning at the Ad Game, subject to change

Why I want to present at TrendsTalk 2012:
I feel like this is an opportunity that I could not pass up. It is not only great for the students at SLC but also for the local Kingston community. I love being involved in events such as this one and am really looking to forward to this opportunity.

Connect with Hollie:
LinkedIn, Twitter and Facebook

Hailey Murphy

Hailey is a fourth year St. Lawrence College student, completed certificate in Arts and Science prior to coming to IMC. Third year IMC student, avid learner always looking to get involved. 

Topic: Social Gets Nasty. Secrets on how to handle negative comments about your brand.

Why I want to present at TrendsTalk 2012: 

Opportunity to be a part of an exciting IMC activity, a chance to use and improve my presentation skills and network!

Connect with Hailey:
LinkedIn and Twitter

Riley Cavanagh

Riley is a third year Advertising IMC student. She enjoys networking and meeting new people within the Advertising industry. 

Topic: Social Gets Nasty. Secrets on how to handle negative comments about your brand. 

Why I want to present at TrendsTalk 2012: 

To improve my presentation skills and expand my network. I like to have the opportunity participate in this IMC event.

Connect with Riley:
LinkedIn and Twitter

Amber Giles

Amber is a second year Advertising IMC student at St. Lawrence who has a deep love affair with all social media and an eager to learn. There’s so much to see and so many people to connect with. Amber can’t wait to put herself out there and to start her own adventure.

Topic: The Value of a 'Like'

Why I want to present at TrendsTalk 2012: 

TrendsTalk is a great way to share with people what I’m learning and to get some presentations experience.

Connect with Amber: Twitter

Rebecca Bax

Rebecca is a second year IMC student, studying to fulfill my dream of becoming a PR rockstar. Bassist, youth Councillor, presentation lead, and admitted 'chocoholic' are some of her other titles.

Topic: The Value of a 'Like'

Why I want to present at TrendsTalk 2012: 

It's a chance for me to use and improve my presentation skills and to improve my network.

                                                                                                      Connect with Rebecca:

                                                                                                      Twitter

Samantha Tomsett

Samantha is a second year student looking to expand her presentation skills gained from the IMC program at SLC. She loves social events, and is a part-time waitress. She has many hobbies including playing sports, listening to music and playing video games.

Topic: Winning at the Ad Game

Why I want to present at TrendsTalk 2012:
To utilize my communication skills to create a fun and engaging presentation, and to participate in this networking school event.

Connect with Samantha:
Twitter

Trevor Nugent

Trevor is a third year Advertising student. He likes taking on challenges and learning new trends in the Advertising and Marketing industry. Trevor is an avid learner and likes helping out fellow students in the program.

Topic: Social ROI

Why I want to present at TrendsTalk2012:
I am looking forward to presenting the information we will have prepared for the attendees of TrendsTalk 2012. Social Media has become an important tool that can be utilized to assist businesses in their Advertising and Marketing objectives.

Connect with Trevor:
LinkedIn and Twitter

Jennifer Orsatti

Jennifer is a third year Advertising student. Currently employed as a Part-time Marketing Specialist at the Entrepreneur Centre at the Kingston Economic Development Corporation. A very passionate and hardworking music-lover, Jennifer loves learning about the latest trends in Advertising and Marketing. 

Topic: Social  ROI

Why I want to present at TrendsTalk 2012:

I believe Social Media is a very important feature of any brand now, and I look forward in informing all attendees on how Social Media can be measured and why it is important to include Social Media in a brand's Advertising and Marketing plans.

Connect with Jennifer:
Twitter, LinkedIn and http://jenorsatti.com

Nick Rayner

Nick is a third year Advertising student. Currently employed at Ontario East Economic Development Commission and All Roads Inc. He likes writing stories and going to bed angry after reading things on the internet and yelling at people. Nick went to Chef school before this and wants everyone to think he is good at cooking but secretly is not.

Topic: Curating Catchy Content

Why I want to present at TrendsTalk 2012: 

Content Marketing is a trend that flies in the face of traditional marketing and ROI. It is community based and slow on the uptake. It is more abstract and takes longer to do, but ultimately it is something all brands should pursue in the online realm in some form. It will change shape over the next few years, and will likely develop several iterations, but there needs to be a starting point for average people (myself included,) and those who know about it can help guide its trajectory.

Connect with Nick:
Twitter, LinkedIn and www.milliondollarcuffs.com