The Schedule - Just what you've been looking for..

11:30 arrive / registration / coffee

12:00 welcome / overview and rules of the game

12:15 SESSION 1 - Matt Landers - Being Digitally Integrated: A web nightmare case study

12:45 SESSION 2 - Nick & Camille - Curating Catchy Content

1:15 recess / candy bar & coffee

1:30 SESSION 3 - Amber & Rebecca -The Value of a Like

2:00 SESSION 4 - Jenny & Trevor - Social ROI

2:30 SESSION 5 - Riley & Hailey - Social Gets Nasty. Secrets on how to handle negative comments about your brand

3:00 recess / candy bar & coffee

3:15 SESSION 6 - Hollie & Sam - Winning at the Ad Game

3:45 SESSION 7 - Tanya - Lights, Camera, Vids for Biz

4:15 SESSION 8 - Student & Alumni Panel answering your digital marketing FAQ's = Derek, Kelsy, Sabrina

4:45 wrap up and thanks

5:00 The Trendy Toast @ the Red House

Tanya Assunta Trombetta

Tanya is in her second year of the IMC program. Although all aspects of the course are interesting, she has taken quite a liking to design and all things related to Digital Marketing.

Topic: Lights, Camera, Vids for Biz: The Importance of Video Brand Development

Why I want to present at TrendsTalk 2012:
Video is a powerful tool in developing a personal corporate brand that is often overlooked. I would like to show the Kingston community and SLC students just how useful it can be in reaching out to an audience. 

Connect with Tanya:
LinkedIn and Twitter

Hollie Knapp-Fisher

Hollie is a second year student looking to take on a leadership role in her program at SLC. She loves presenting, social events and working on teams. She is currently working in Student Recruiting and Admission at the college.

Topic: Winning at the Ad Game, subject to change

Why I want to present at TrendsTalk 2012:
I feel like this is an opportunity that I could not pass up. It is not only great for the students at SLC but also for the local Kingston community. I love being involved in events such as this one and am really looking to forward to this opportunity.

Connect with Hollie:
LinkedIn, Twitter and Facebook

Hailey Murphy

Hailey is a fourth year St. Lawrence College student, completed certificate in Arts and Science prior to coming to IMC. Third year IMC student, avid learner always looking to get involved. 

Topic: Social Gets Nasty. Secrets on how to handle negative comments about your brand.

Why I want to present at TrendsTalk 2012: 

Opportunity to be a part of an exciting IMC activity, a chance to use and improve my presentation skills and network!

Connect with Hailey:
LinkedIn and Twitter

Riley Cavanagh

Riley is a third year Advertising IMC student. She enjoys networking and meeting new people within the Advertising industry. 

Topic: Social Gets Nasty. Secrets on how to handle negative comments about your brand. 

Why I want to present at TrendsTalk 2012: 

To improve my presentation skills and expand my network. I like to have the opportunity participate in this IMC event.

Connect with Riley:
LinkedIn and Twitter

Amber Giles

Amber is a second year Advertising IMC student at St. Lawrence who has a deep love affair with all social media and an eager to learn. There’s so much to see and so many people to connect with. Amber can’t wait to put herself out there and to start her own adventure.

Topic: The Value of a 'Like'

Why I want to present at TrendsTalk 2012: 

TrendsTalk is a great way to share with people what I’m learning and to get some presentations experience.

Connect with Amber: Twitter

Rebecca Bax

Rebecca is a second year IMC student, studying to fulfill my dream of becoming a PR rockstar. Bassist, youth Councillor, presentation lead, and admitted 'chocoholic' are some of her other titles.

Topic: The Value of a 'Like'

Why I want to present at TrendsTalk 2012: 

It's a chance for me to use and improve my presentation skills and to improve my network.

                                                                                                      Connect with Rebecca:

                                                                                                      Twitter

Samantha Tomsett

Samantha is a second year student looking to expand her presentation skills gained from the IMC program at SLC. She loves social events, and is a part-time waitress. She has many hobbies including playing sports, listening to music and playing video games.

Topic: Winning at the Ad Game

Why I want to present at TrendsTalk 2012:
To utilize my communication skills to create a fun and engaging presentation, and to participate in this networking school event.

Connect with Samantha:
Twitter

Trevor Nugent

Trevor is a third year Advertising student. He likes taking on challenges and learning new trends in the Advertising and Marketing industry. Trevor is an avid learner and likes helping out fellow students in the program.

Topic: Social ROI

Why I want to present at TrendsTalk2012:
I am looking forward to presenting the information we will have prepared for the attendees of TrendsTalk 2012. Social Media has become an important tool that can be utilized to assist businesses in their Advertising and Marketing objectives.

Connect with Trevor:
LinkedIn and Twitter

Jennifer Orsatti

Jennifer is a third year Advertising student. Currently employed as a Part-time Marketing Specialist at the Entrepreneur Centre at the Kingston Economic Development Corporation. A very passionate and hardworking music-lover, Jennifer loves learning about the latest trends in Advertising and Marketing. 

Topic: Social  ROI

Why I want to present at TrendsTalk 2012:

I believe Social Media is a very important feature of any brand now, and I look forward in informing all attendees on how Social Media can be measured and why it is important to include Social Media in a brand's Advertising and Marketing plans.

Connect with Jennifer:
Twitter, LinkedIn and http://jenorsatti.com

Nick Rayner

Nick is a third year Advertising student. Currently employed at Ontario East Economic Development Commission and All Roads Inc. He likes writing stories and going to bed angry after reading things on the internet and yelling at people. Nick went to Chef school before this and wants everyone to think he is good at cooking but secretly is not.

Topic: Curating Catchy Content

Why I want to present at TrendsTalk 2012: 

Content Marketing is a trend that flies in the face of traditional marketing and ROI. It is community based and slow on the uptake. It is more abstract and takes longer to do, but ultimately it is something all brands should pursue in the online realm in some form. It will change shape over the next few years, and will likely develop several iterations, but there needs to be a starting point for average people (myself included,) and those who know about it can help guide its trajectory.

Connect with Nick:
Twitter, LinkedIn and www.milliondollarcuffs.com

Camille Orellano

Camille is a third year Advertising student. She loves to learn, try new experiences and taking on challenges. Camille currently works in the SLC marketing department.

Topic: Curating Catchy Content

Why I want to present at TrendsTalk 2012: 

My partner and I think we have something to say about content marketing that other people will find useful. As well I want to expand my network, share ideas and learn from other people’s thoughts and presentations on digital marketing.

Connect with Camille:
Twitter and LinkedIn

A New Face to Digital Marketing

If I say the phrase “digital marketing,” odds are that you would think of something corporate. The truth of the matter is that industries are changing and individuals are empowered in more ways than ever before. More employers are conducting online research of employment candidates, and everyone from artists to entrepreneurs are looking for ways to realize their goals. The way it is headed, small businesses, musicians, and graduates from all focuses can make their online presence yield the returns they need.

There are rules, methods, and tricks to taking control of your online presence. The reason, in general, that people spend so much time online is because they have control. Information is not received in a strictly linear way, and we can choose to ignore promotional material that we were blasted with before. We don’t want to change that, and neither should you. We don’t want to make the internet like TV.  We do, however, want to be informed users. If you own and rely on a car, you should know a little bit about how a car works.

This is a new realm we are all figuring out together, and it is a space that everyone is active in, from individuals to corporations, creators to spectators.  Freelancers and corporations occupy the same channels. You can’t outspend a popular person on Twitter, and you can’t do a hostile takeover of a website. In this sense, regular people can use business tactics while big brands are rushing to appeal to you on a human level. The crossover is getting stronger, and the students of the Integrated Marketing Communications program want to help equip an interested public with the tools with which to make their mark in this digital world.

The question is: what do you do, and how do you think owning your online brand could help?

By: Nick Rayner

Show us the Money! Call for sponsors..

Candy Bar Recess Bar from 2011 TrendsTalk

TrendsTalk is an "unconference" where third year IMC students will be presenting seminars on new digital media at no cost to business owners, marcom industry folks, students, alumni and professors. This exciting event will be held December 5, 2012 at St. Lawrence College. It is a fairly new event, only in its second year. The 20 minute seminars will focus on mobile marketing, social media marketing, and interactive web marketing.

TrendsTalk is a completely student run event with a very limited budget. The primary source of funding for TrendsTalk is from corporate sponsors, such as you.

• Coffee Break / Recess Sponsor - $75
• Registration & Bell Sponsor - $75
• After-Party Sponsor - $125
• Session Sponsor - $75 x 10
• Program Sponsor - $50
• Friend (doesn't everyone love friends?) - $50
• Swag or Schwag (this makes for a good debate)
• Name Tag Sponsor - $50

Let me know if you want to help these students strut their stuff!
Lindsey Fair
Professor
lfair@sl.on.ca
Integrated Marketing Communications
St. Lawrence College

What you'll get for helping us out..

• Sponsor business name or logo prominently displayed in advertisements including:
• Promo blogpost on this blog
• Mention on @TrendsTalk twitter feed at least 3 times
• Insertion on TrendsTalk Facebook event page
• Live on-stage public address system mentions on event day
• Advertisement for your business in TrendsTalk program
• Your company logo on all TrendsTalk printed materials
• Invitation to TrendsTalk
• Inclusion in all press releases
• Presence in all email promotions
• Signage at your sponsored station

Meet the 2012 Event Team

The Marketing Communications Team

From left to right: 

Camille Orellano, 3rd year

Nick Rayner, 3rd year

Jennifer Orsatti, 3rd year

Marketing Communications:
The Marketing Communications team will be the creative, media savvy folks putting pen to paper or rather text to screen to spread the word about the event.

The Digital Concierge Team

From left to right:

Riley Cavanagh, 3rd year

Sabrina Eshoo, 3rd year

Hailey Murphy, 3rd year

Digital Concierges:
The Digital Concierge team will be your go to place for answers. They will keep you inspired, in-tune and up-to-date with Trends Talk 2012.

The Video & Photography Production Team
From left to right:
James Potts, 2nd year
Sabrina Eshoo, 3rd year

Video & Photography Production:

It wouldn't be digital trends without photos and vids! This production team will capture every aspect of the event for easy follow up or for those at home.

Special thanks to Sabrina Eshoo for taking photos of each team, and designing and editing them.