Live Tweeting Your Event

Have you ever been to an event where the speaker is dull and boring? Have you ever discussed with peers about a presentation you just saw? Have you ever wanted to tweet about a speaker or about a speaker’s topic and have everyone included? Well then live tweeting your event is where you can do so and experience a fun, engaging, and most of all, tweeting Trends session. Discussions on how twitter benefits an event, how to effectively promote your event through twitter and much more will be offered in this exclusive half hour session by Monique Gatien and Josh Leclair.

Movember: Social Success

I Moustache you a question. What do you believe the implications of Movember are on social media? The communities formed, the pledges made, the very hairy participants? Come to TrendsTalk to hear Mike Mooney and Clay Chadsey present about Movember.

QR Codes: Are They Getting Your Message Out

QR codes are a revolutionary technology that are filled with high potential, but are marketers using them effectively? In the upcoming TrendsTalk, Graham Caverly and Michael Kusters of MGC Media, will be hosting an interactive seminar on how to properly use QR codes in a successful campaign setting.

Thanks CommConnex

A big thank you to CommConnex for their monetary donation! We will definitely be putting this to good use.

Celebrities Take on Twitter

Twitter is a perfect social media for EVERYONE. Celebrities in particular love to use Twitter. And we love to catch up on our celebrity gossip and see what our favorite celebrity is up to. But celebrities are not perfect! Our presentation will show you all the celebrity mishaps on Twitter. What they shouldn’t of said on Twitter and how it affected their career. An interesting take on how everyone uses social media, especially the big time celebrity’s. Elaura Storey and Alex Rees will show you the big buzz and controversy it creates when they say something their followers do not like or agree with.

Influence Matters

Think influence isn’t important? Think again. Who would you be without influence? How would you act, how would you think, how would you interact with others. What would others think about you? How would you influence them? Or would you bother? The Internet cares so you should too. See you at TrendsTalk.

The two different and dynamic aspects of Influence presented by: Blaze Gentile and Dillon Quinn

The Coolest Social Media Campaigns We've Ever Seen

Social Media has become the ultimate platform to promote your brand or business because of its endless engagement opportunities. Robin Geran and Megan Pritchard will present and discuss the most unique, successful and coolest SMM campaigns. Learn how you can harness the power of Social Media for your marketing campaign.

Does Social Only Work For Sexy Brands?

Social Media Marketing. It’s new, it’s the future of word or mouth, but is it for you? Amanda and Doris will delve into the keys of using Social Media Marketing for different types of brands to discover if Social Media Marketing is for everybody. Sexy Brands can take it and run with it, what about you?

Need your opinion

Nokia is considering donating some schwag to the event, but not sure if the brand resonates with this generation in Canada so much. So... please weigh in. Yes, schwag from Nokia would be cool at TrendsTalk. or No, not that excited about.

PS - don't get to excited - I doubt they will be giving free smartphones, but maybe :-)

Fashion & Facebook

What' in for Winter 2012?
Androgyny. Prints. Pleats... and Facebook.

Facebook has become the ultimate social media platform for use in the fashion industry. It allows brands to showcase their products in an accessible ' fashion show'. In turn, this engagement allows for feedback, crowd sourcing, and building brand awareness and loyalty.

Avery Barnes and Shanika Dopwell will demonstrate how fashion companies can effectively utilize Facebook through examination of brands and their successes and failures.

Another awesome doorprize - in fact 5 Six Pixels of Separation books!

Thanks to Mitch Joel from Twist Image on sending 5 books our way for TrendsTalk - it's on our students 'should read list' and on the 'must read' of most CMO's.

Thanks Brockville Media!

A great big thank you to Brockville Media for providing us with one of our door prizes - a full custom web development package! Make sure you come to the event to have a chance to win this great prize.

What's the Deal with Hashtags?

Social Media is a medium that has experienced such explosive growth over the past couple years, and volumes of information are now available to marketers. The question that overwhelms marketers though, is where to start?

This is where hashtags come in. Hashtags can help organize content and can also raise awareness within social communities (namely Twitter) if they are used correctly, and in a timely fashion. Providing value through content is a key objective of marketers within social media, and hashtags can act as a vessel for sharing that content to their participating communities.

Be prepared to hear about what the "true deal" is with hashtags from Chris Green and Cody Skrzypkowski at the Trends Talk event!

The following headings are the main focus of the hashtag presentation:

• What is a Hashtag?


• Blog/Twitter Mentions>


• Awareness Potential (brands and campaigns)


• Connectivity (to blogs for example)


• Hashtags: Use From a marketing Standpoint

Famous Red Hats on the way thanks to Casale Media!

Casale Media Inc. you rock! Your hats are going to be so popular at TrendsTalk! Can't wait to see the sea of red that day.

Thanks Sysomos!

It's in the mail! Can't wait to see the cool brain balls Sysomos is sending our way. You guys rock!

Augmented and Mediated Reality

Explore the current companies and technologies that are driving this dynamic and interactive user based experience. This presentation, given by Trevor Dufresne and Morgan Davis, will layout and discuss predictions for the future of interactive mobile marketing focused on Augmented and Mediated Display technologies.


See the schedule for when this session happens >>

Professional Sports in Social Media

Professional sports and social media go hand in hand when it comes to connecting fans with the game. Social Media has evolved into the easiest most effective form of interaction between professional athletes, teams and fans. Dayna Scott and Cory Firth have grown up with a passion for sports and social media marketing. With this passion and marketing background they will provide knowledge, insight and analysis into the world of pro sports in social media.

Find out more about this session >>
See the schedule for when this session happens >>

We need your schwag!

This event is going to be amazing! The attendees will be a combination of business owners, marcom professionals and soon to be advertising graduates heading out into industry in just a few months. A great targeted mix for companies looking to say, persuade them into using their tools and services... (hint, hint). We would love to include your schwag to give out at the conference to the attendees. In return for your donation this is what you will get:

• Inclusion and blogpost http://TrendsTalk.com 
• Mention on @TrendsTalk twitter feed at least 3 times
• Insertion on TrendsTalk Facebook event pageLive on-stage public address system mentions on event day
• Advertisement for your business in TrendsTalk program
• Your company logo on all TrendsTalk printed materials
• Invitation to TrendsTalk
• Inclusion in all radio public service announcements
• Inclusion in all press releases
• Presence in all email promotions

If you have 1 big item, 10 medium sized or 50 small items - we'll take them and put them all to good use. We promise. And if you can come to the conference we can even throw in a table for the recess break time.

For a formal letter on our sponsorship opportunities click here.

TrendsTalk - Digital Media Through the Eyes of IMC

A new conference introduced to Integrated Marketing Communication students at St. Lawrence College this year with the seminars focusing on mobile marketing, social media marketing, and interactive web marketing. The conference is made to share information for those who want to hear it – a free education session. These seminars will be held by third year IMC students, and be open to other students, professors, Alumni, and all others who wish to attend. Seating will be provided on a first come, first serve basis.