Monday, December 17, 2012
TrendsTalk 2012
Thursday, December 13, 2012
TrendsTalk 2012 Wrap-up
TrendsTalk 2012 was a success!
The 'unconference' ran from 11:30 in the morning until 5:00 that night! We had a great turn out of Kingston's community attending. From the snack bar, to the lecture hall the event was held in, everything was set up perfectly thanks to the team of TrendsTalk 2012 and Lindsey Fair, a St. Lawrence College part-time professor, who took on the liberty of being in charge of the event last year. A professor who has managed to take on teaching, working, and even helping out the students of the Advertising and Marketing Communications program in extra curricular activities including TrendsTalk and Pivot Con.
The Digital Concierge team did a fabulous job in digitally promoting the event in real-time using Twitter - #trendstalk (Hailey Murphy, Riley Cavanagh, Sabrina Eshoo) as well as taking photos (Sabrina Eshoo), and shooting video (James Potts and Michael Kusters).
So who came to event?
Leading up to the event, the TrendsTalk marcom team (Camille Orellano, Jennifer Orsatti, and Nick Rayner) made sure the event was marketed effectively to the Kingston business community. Just days before the event, there was news that the Kingston Police were going to attend the 'unconference' for Digital enlightenment, as well as Small Business owners and Entrepreneurs.
What about the Panel?
Towards the end of the day, a panel of speakers had been put together, which included Alumni from the Advertising and Marketing Communications Management program, as well as current students. This panel enabled attendees to ask questions, be engaged, and make sure any questions they had were answered. A special thanks goes out to all of the members of the Panel:
Matt Landers
Kelsy Lewitt
Adam Smith
Derek Wilson
Sabrina Eshoo
And for the presenters?
A special thanks goes out to all of the presenters who dedicated much of their time the past couple of months in developing an effective, powerful presentation for TrendsTalk. These individuals include:
Samantha Tomsett
Hollie Knapp-Fisher
Rebecca Bax
Amber Giles
Tanya Assunta Trombetta
Riley Cavanagh
Hailey Murphy
Camille Orellano
Nick Rayner
Trevor Nugent
Jennifer Orsatti
Thank you everyone for a great TrendsTalk 2012! Stay tuned for photos and videos from TrendsTalk.
Sunday, December 2, 2012
TrendsTalk 2012- Description of Sessions!
Nick Rayner and Camille Orellano will present a session
titled Creating Catchy Content. The theme of the presentation will be
content marketing and how it can be useful to brands, small businesses,
individuals, and anyone looking to own their market by engaging their customers
by creating media that positions them as thought leaders in their fields. The
world of online marketing is growing fast, and it is important for people to
start carving out their corners and owning them to the best of their abilities;
content marketing is a cheap, fun, innovative, and open-ended way of building a
community. Anybody can do it, and this session will contain discussions about
what people are looking for, and tips on how to start immediately building a
new type of audience.
Hailey Murphy and Riley Cavanagh will be presenting a
session on Social Gets Nasty- Secrets on how to handle negative comments about
your brand. They will do a quick overview on why it is important to manage
negative comments on social media and the impact it can have on your brand and
how consumers perceive your brand. They will touch on the importance of customer
service and prime locations to look into when tracking negative comments and
feedback of your brand/ business, such as platforms like Twitter. The most
important portion of their session will be how to fix and react to negative
comments. They will also be presenting great examples of case studies and how
other brands deal with negative feedback from consumers and how they turn a
negative experience into a positive one.
Rebecca Bax and Amber Giles will be doing their session on The
Value of a Like- on Facebook! They will start off by describing social
media and Facebook as a focus and its value and benefit to a business. They will
describe what a ‘like’ is; what it means, and the real value of a ‘like’. There
will be a comparison made between a ‘like’ and a fanpage on Facebook- further
details will be presented on how to navigate Facebook and how it works. They
will then get into the meat of the presentation: what Facebook and the value of
a ‘like’ means to YOU and how it can improve your brand.
Jenny Orsatti and Trevor Nugent
will be doing a session on Social Media ROI (Return on
Investment). They will start the presentation with having the audience ponder
what they want to get out of their social media platforms for their businesses, or even personal brands. The session will focus
acutely on showing the audience a different kind of return on investment from
social media that you should be more open to receiving and how to set realistic
goals for your brand. They will do a comparison between Taylored Training Fitness Centre and Goodlife Fitness,
comparing their Facebook pages, posts, and negative feedback.
More descriptions to come for the other sessions! Stay tuned!
Thursday, November 22, 2012
Tanya Assunta Trombetta
Topic: The Importance of Video Brand Development
Why I want to present at TrendsTalk 2012:
Video is a powerful tool in developing a personal corporate brand that is often overlooked. I would like to show the Kingston community and SLC students just how useful it can be in reaching out to an audience.
LinkedIn and Twitter
Hollie Knapp-Fisher
Topic: , subject to change
Why I want to present at TrendsTalk 2012:
I feel like this is an opportunity that I could not pass up. It is not only great for the students at SLC but also for the local Kingston community. I love being involved in events such as this one and am really looking to forward to this opportunity.
Connect with Hollie:
LinkedIn, Twitter and Facebook
Hailey Murphy
Hailey is a fourth year St. Lawrence College student, completed certificate in Arts and Science prior to coming to IMC. Third year IMC student, avid learner always looking to get involved.
Topic: Social Gets Nasty. Secrets on how to handle negative comments about your brand.
Why I want to present at TrendsTalk 2012:
Opportunity to be a part of an exciting IMC activity, a chance to use and improve my presentation skills and network!
Connect with Hailey:
LinkedIn and Twitter
Connect with Hailey:
LinkedIn and Twitter
Riley Cavanagh
Riley is a third year Advertising IMC student. She enjoys networking and meeting new people within the Advertising industry.
Topic: Social Gets Nasty. Secrets on how to handle negative comments about your brand.
Why I want to present at TrendsTalk 2012:
To improve my presentation skills and expand my network. I like to have the opportunity participate in this IMC event.
Amber Giles
Amber is a second year Advertising IMC student at St. Lawrence who has a deep love affair with all social media and an eager to learn. There’s so much to see and so many people to connect with. Amber can’t wait to put herself out there and to start her own adventure.
Topic: The Value of a 'Like'
Why I want to present at TrendsTalk 2012:
TrendsTalk is a great way to share with people what I’m learning and to get some presentations experience.
Connect with Amber: Twitter
Connect with Amber: Twitter
Rebecca Bax
Rebecca is a second year IMC student, studying to fulfill my dream of becoming a PR rockstar. Bassist, youth Councillor, presentation lead, and admitted 'chocoholic' are some of her other titles.
Topic: The Value of a 'Like'
Why I want to present at TrendsTalk 2012:
It's a chance for me to use and improve my presentation skills and to improve my network.
Connect with Rebecca:
Tuesday, November 20, 2012
Samantha Tomsett
Topic:
Why I want to present at TrendsTalk 2012:
To utilize my communication skills to create a fun and engaging presentation, and to participate in this networking school event.
Connect with Samantha:
Trevor Nugent
Topic: Social ROI
Why I want to present at TrendsTalk2012:
I am looking forward to presenting the information we will have prepared for the attendees of TrendsTalk 2012. Social Media has become an important tool that can be utilized to assist businesses in their Advertising and Marketing objectives.
Connect with Trevor:
LinkedIn and Twitter
Jennifer Orsatti
Jennifer is a third year Advertising student. Currently employed as a Part-time Marketing Specialist at the Entrepreneur Centre at the Kingston Economic Development Corporation. A very passionate and hardworking music-lover, Jennifer loves learning about the latest trends in Advertising and Marketing.
Topic: Social ROI
Why I want to present at TrendsTalk 2012:
I believe Social Media is a very important feature of any brand now, and I look forward in informing all attendees on how Social Media can be measured and why it is important to include Social Media in a brand's Advertising and Marketing plans.
Connect with Jennifer:
Twitter, LinkedIn and http://jenorsatti.com
Connect with Jennifer:
Twitter, LinkedIn and http://jenorsatti.com
Nick Rayner
Nick is a third year Advertising student. Currently employed at Ontario East Economic Development Commission and All Roads Inc. He likes writing stories and going to bed angry after reading things on the internet and yelling at people. Nick went to Chef school before this and wants everyone to think he is good at cooking but secretly is not.
Topic:
Why I want to present at TrendsTalk 2012:
Content Marketing is a trend that flies in the face of traditional marketing and ROI. It is community based and slow on the uptake. It is more abstract and takes longer to do, but ultimately it is something all brands should pursue in the online realm in some form. It will change shape over the next few years, and will likely develop several iterations, but there needs to be a starting point for average people (myself included,) and those who know about it can help guide its trajectory.
Connect with Nick:
Twitter, LinkedIn and www.milliondollarcuffs.com
Connect with Nick:
Twitter, LinkedIn and www.milliondollarcuffs.com
Camille Orellano
Camille is a third year Advertising student. She loves to learn, try new experiences and taking on challenges. Camille currently works in the SLC marketing department.
Topic:
Why I want to present at TrendsTalk 2012:
My partner and I think we have something to say about content marketing that other people will find useful. As well I want to expand my network, share ideas and learn from other people’s thoughts and presentations on digital marketing.
Connect with Camille:
Twitter and LinkedIn
Connect with Camille:
Twitter and LinkedIn
Tuesday, November 6, 2012
A New Face to Digital Marketing
If I say the phrase “digital marketing,” odds are that you would think of something corporate. The truth of the matter is that industries are changing and individuals are empowered in more ways than ever before. More employers are conducting online research of employment candidates, and everyone from artists to entrepreneurs are looking for ways to realize their goals. The way it is headed, small businesses, musicians, and graduates from all focuses can make their online presence yield the returns they need.
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There are rules, methods, and tricks to taking control of your online presence. The reason, in general, that people spend so much time online is because they have control. Information is not received in a strictly linear way, and we can choose to ignore promotional material that we were blasted with before. We don’t want to change that, and neither should you. We don’t want to make the internet like TV. We do, however, want to be informed users. If you own and rely on a car, you should know a little bit about how a car works.
This is a new realm we are all figuring out together, and it is a space that everyone is active in, from individuals to corporations, creators to spectators. Freelancers and corporations occupy the same channels. You can’t outspend a popular person on Twitter, and you can’t do a hostile takeover of a website. In this sense, regular people can use business tactics while big brands are rushing to appeal to you on a human level. The crossover is getting stronger, and the students of the Integrated Marketing Communications program want to help equip an interested public with the tools with which to make their mark in this digital world.
The question is: what do you do, and how do you think owning your online brand could help?
By: Nick Rayner
Saturday, November 3, 2012
Show us the Money! Call for sponsors..
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| Candy Bar Recess Bar from 2011 TrendsTalk |
TrendsTalk is an "unconference" where third year IMC students will be presenting seminars on new digital media at no cost to business owners, marcom industry folks, students, alumni and professors. This exciting event will be held December 5, 2012 at St. Lawrence College. It is a fairly new event, only in its second year. The 20 minute seminars will focus on mobile marketing, social media marketing, and interactive web marketing.
TrendsTalk is a completely student run event with a very limited budget. The primary source of funding for TrendsTalk is from corporate sponsors, such as you.
- Coffee Break / Recess Sponsor - $75
- Registration & Bell Sponsor - $75
- After-Party Sponsor - $125
- Session Sponsor - $75 x 10
- Program Sponsor - $50
- Friend (doesn't everyone love friends?) - $50
- Swag or Schwag (this makes for a good debate)
- Name Tag Sponsor - $50
Lindsey Fair
Professor
lfair@sl.on.ca
Integrated Marketing Communications
St. Lawrence College
What you'll get for helping us out..
- Sponsor business name or logo prominently displayed in advertisements including:
- Promo blogpost on this blog
- Mention on @TrendsTalk twitter feed at least 3 times
- Insertion on TrendsTalk Facebook event page
- Live on-stage public address system mentions on event day
- Advertisement for your business in TrendsTalk program
- Your company logo on all TrendsTalk printed materials
- Invitation to TrendsTalk
- Inclusion in all press releases
- Presence in all email promotions
- Signage at your sponsored station
Meet the 2012 Event Team
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| The Marketing Communications Team
From left to right:
Camille Orellano, 3rd year
Nick Rayner, 3rd year
Jennifer Orsatti, 3rd year
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The Marketing Communications team will be the creative, media savvy folks putting pen to paper or rather text to screen to spread the word about the event.
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| The Digital Concierge Team
From left to right:
Riley Cavanagh, 3rd year
Sabrina Eshoo, 3rd year
Hailey Murphy, 3rd year
|
Digital Concierges:
The Digital Concierge team will be your go to place for answers. They will keep you inspired, in-tune and up-to-date with Trends Talk 2012.
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| The Video & Photography Production Team From left to right: James Potts, 2nd year Sabrina Eshoo, 3rd year |
It wouldn't be digital trends without photos and vids! This production team will capture every aspect of the event for easy follow up or for those at home.
Special thanks to Sabrina Eshoo for taking photos of each team, and designing and editing them.
Sunday, October 14, 2012
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