video - Jenny & Trevor: Social ROI

video - Creating Catchy Content with Camille & Nick

video - Matt Landers: An Integrated Campaign

TrendsTalk 2012

 Michael Kusters catching it all on video.

 A look at the crowd.

A shot of the IMC professors that attended.

An Integrated Approach for a Digital Campaign

Presented by IMC Alumni Matt Landers.

14 Theories Inc. #WebNightmare Campaign from Matt Landers

Social Media ROI - Slidedeck

Presented by Jenny & Trevor N.

The Value of a Like - Slidedeck

Presented by Amber & Rebecca.

Creating Catchy Content - Slidedeck

Presented by Camille & Nick.

 

Creating Catchy Content- TrendsTalk from corellano05

Social Gets Nasty - Slidedeck

Secrets on how to handle negative comments about your brand. Presented by Riley & Hailey.

TrendsTalk 2012 Wrap-up

TrendsTalk 2012 was a success! 

The 'unconference' ran from 11:30 in the morning until 5:00 that night! We had a great turn out of Kingston's community attending. From the snack bar, to the lecture hall the event was held in, everything was set up perfectly thanks to the team of TrendsTalk 2012 and Lindsey Fair, a St. Lawrence College part-time professor, who took on the liberty of being in charge of the event last year. A professor who has managed to take on teaching, working, and even helping out the students of the Advertising and Marketing Communications program in extra curricular activities including TrendsTalk and Pivot Con.

The Digital Concierge team did a fabulous job in digitally promoting the event in real-time using Twitter - #trendstalk (Hailey Murphy, Riley Cavanagh, Sabrina Eshoo) as well as taking photos (Sabrina Eshoo), and shooting video (James Potts and Michael Kusters).

So who came to event? 

Leading up to the event, the TrendsTalk marcom team (Camille Orellano, Jennifer Orsatti, and Nick Rayner) made sure the event was marketed effectively to the Kingston business community. Just days before the event, there was news that the Kingston Police were going to attend the 'unconference' for Digital enlightenment, as well as Small Business owners and Entrepreneurs.

What about the Panel?

Towards the end of the day, a panel of speakers had been put together, which included Alumni from the Advertising and Marketing Communications Management program, as well as current students. This panel enabled attendees to ask questions, be engaged, and make sure any questions they had were answered. A special thanks goes out to all of the members of the Panel:
Matt Landers
Kelsy Lewitt
Adam Smith
Derek Wilson
Sabrina Eshoo

And for the presenters?

A special thanks goes out to all of the presenters who dedicated much of their time the past couple of months in developing an effective, powerful presentation for TrendsTalk. These individuals include:
Samantha Tomsett
Hollie Knapp-Fisher
Rebecca Bax
Amber Giles
Tanya Assunta Trombetta
Riley Cavanagh
Hailey Murphy
Camille Orellano
Nick Rayner
Trevor Nugent
Jennifer Orsatti

Thank you everyone for a great TrendsTalk 2012! Stay tuned for photos and videos from TrendsTalk.

TrendsTalk 2012- Description of Sessions!

Nick Rayner and Camille Orellano will present a session titled Creating Catchy Content. The theme of the presentation will be content marketing and how it can be useful to brands, small businesses, individuals, and anyone looking to own their market by engaging their customers by creating media that positions them as thought leaders in their fields. The world of online marketing is growing fast, and it is important for people to start carving out their corners and owning them to the best of their abilities; content marketing is a cheap, fun, innovative, and open-ended way of building a community. Anybody can do it, and this session will contain discussions about what people are looking for, and tips on how to start immediately building a new type of audience.

Hailey Murphy and Riley Cavanagh will be presenting a session on Social Gets Nasty- Secrets on how to handle negative comments about your brand. They will do a quick overview on why it is important to manage negative comments on social media and the impact it can have on your brand and how consumers perceive your brand. They will touch on the importance of customer service and prime locations to look into when tracking negative comments and feedback of your brand/ business, such as platforms like Twitter. The most important portion of their session will be how to fix and react to negative comments. They will also be presenting great examples of case studies and how other brands deal with negative feedback from consumers and how they turn a negative experience into a positive one.

Rebecca Bax and Amber Giles will be doing their session on The Value of a Like- on Facebook! They will start off by describing social media and Facebook as a focus and its value and benefit to a business. They will describe what a ‘like’ is; what it means, and the real value of a ‘like’. There will be a comparison made between a ‘like’ and a fanpage on Facebook- further details will be presented on how to navigate Facebook and how it works. They will then get into the meat of the presentation: what Facebook and the value of a ‘like’ means to YOU and how it can improve your brand.

Jenny Orsatti and Trevor Nugent will be doing a session on Social Media ROI (Return on Investment). They will start the presentation with having the audience ponder what they want to get out of their social media platforms for their businesses, or even personal brands. The session will focus acutely on showing the audience a different kind of return on investment from social media that you should be more open to receiving and how to set realistic goals for your brand. They will do a comparison between Taylored  Training Fitness Centre and Goodlife Fitness, comparing their Facebook pages, posts, and negative feedback. 

More descriptions to come for the other sessions! Stay tuned!

The Schedule - Just what you've been looking for..

11:30 arrive / registration / coffee

12:00 welcome / overview and rules of the game

12:15 SESSION 1 - Matt Landers - Being Digitally Integrated: A web nightmare case study

12:45 SESSION 2 - Nick & Camille - Curating Catchy Content

1:15 recess / candy bar & coffee

1:30 SESSION 3 - Amber & Rebecca -The Value of a Like

2:00 SESSION 4 - Jenny & Trevor - Social ROI

2:30 SESSION 5 - Riley & Hailey - Social Gets Nasty. Secrets on how to handle negative comments about your brand

3:00 recess / candy bar & coffee

3:15 SESSION 6 - Hollie & Sam - Winning at the Ad Game

3:45 SESSION 7 - Tanya - Lights, Camera, Vids for Biz

4:15 SESSION 8 - Student & Alumni Panel answering your digital marketing FAQ's = Derek, Kelsy, Sabrina

4:45 wrap up and thanks

5:00 The Trendy Toast @ the Red House

Tanya Assunta Trombetta

Tanya is in her second year of the IMC program. Although all aspects of the course are interesting, she has taken quite a liking to design and all things related to Digital Marketing.

Topic: Lights, Camera, Vids for Biz: The Importance of Video Brand Development

Why I want to present at TrendsTalk 2012:
Video is a powerful tool in developing a personal corporate brand that is often overlooked. I would like to show the Kingston community and SLC students just how useful it can be in reaching out to an audience. 

Connect with Tanya:
LinkedIn and Twitter

Hollie Knapp-Fisher

Hollie is a second year student looking to take on a leadership role in her program at SLC. She loves presenting, social events and working on teams. She is currently working in Student Recruiting and Admission at the college.

Topic: Winning at the Ad Game, subject to change

Why I want to present at TrendsTalk 2012:
I feel like this is an opportunity that I could not pass up. It is not only great for the students at SLC but also for the local Kingston community. I love being involved in events such as this one and am really looking to forward to this opportunity.

Connect with Hollie:
LinkedIn, Twitter and Facebook

Hailey Murphy

Hailey is a fourth year St. Lawrence College student, completed certificate in Arts and Science prior to coming to IMC. Third year IMC student, avid learner always looking to get involved. 

Topic: Social Gets Nasty. Secrets on how to handle negative comments about your brand.

Why I want to present at TrendsTalk 2012: 

Opportunity to be a part of an exciting IMC activity, a chance to use and improve my presentation skills and network!

Connect with Hailey:
LinkedIn and Twitter

Riley Cavanagh

Riley is a third year Advertising IMC student. She enjoys networking and meeting new people within the Advertising industry. 

Topic: Social Gets Nasty. Secrets on how to handle negative comments about your brand. 

Why I want to present at TrendsTalk 2012: 

To improve my presentation skills and expand my network. I like to have the opportunity participate in this IMC event.

Connect with Riley:
LinkedIn and Twitter

Amber Giles

Amber is a second year Advertising IMC student at St. Lawrence who has a deep love affair with all social media and an eager to learn. There’s so much to see and so many people to connect with. Amber can’t wait to put herself out there and to start her own adventure.

Topic: The Value of a 'Like'

Why I want to present at TrendsTalk 2012: 

TrendsTalk is a great way to share with people what I’m learning and to get some presentations experience.

Connect with Amber: Twitter

Rebecca Bax

Rebecca is a second year IMC student, studying to fulfill my dream of becoming a PR rockstar. Bassist, youth Councillor, presentation lead, and admitted 'chocoholic' are some of her other titles.

Topic: The Value of a 'Like'

Why I want to present at TrendsTalk 2012: 

It's a chance for me to use and improve my presentation skills and to improve my network.

                                                                                                      Connect with Rebecca:

                                                                                                      Twitter

Samantha Tomsett

Samantha is a second year student looking to expand her presentation skills gained from the IMC program at SLC. She loves social events, and is a part-time waitress. She has many hobbies including playing sports, listening to music and playing video games.

Topic: Winning at the Ad Game

Why I want to present at TrendsTalk 2012:
To utilize my communication skills to create a fun and engaging presentation, and to participate in this networking school event.

Connect with Samantha:
Twitter

Trevor Nugent

Trevor is a third year Advertising student. He likes taking on challenges and learning new trends in the Advertising and Marketing industry. Trevor is an avid learner and likes helping out fellow students in the program.

Topic: Social ROI

Why I want to present at TrendsTalk2012:
I am looking forward to presenting the information we will have prepared for the attendees of TrendsTalk 2012. Social Media has become an important tool that can be utilized to assist businesses in their Advertising and Marketing objectives.

Connect with Trevor:
LinkedIn and Twitter