Nick Rayner

Nick is a third year Advertising student. Currently employed at Ontario East Economic Development Commission and All Roads Inc. He likes writing stories and going to bed angry after reading things on the internet and yelling at people. Nick went to Chef school before this and wants everyone to think he is good at cooking but secretly is not.

Topic: Curating Catchy Content

Why I want to present at TrendsTalk 2012: 

Content Marketing is a trend that flies in the face of traditional marketing and ROI. It is community based and slow on the uptake. It is more abstract and takes longer to do, but ultimately it is something all brands should pursue in the online realm in some form. It will change shape over the next few years, and will likely develop several iterations, but there needs to be a starting point for average people (myself included,) and those who know about it can help guide its trajectory.

Connect with Nick:
Twitter, LinkedIn and www.milliondollarcuffs.com