What' in for Winter 2012?
Androgyny. Prints. Pleats... and Facebook.
Facebook has become the ultimate social media platform for use in the fashion industry. It allows brands to showcase their products in an accessible ' fashion show'. In turn, this engagement allows for feedback, crowd sourcing, and building brand awareness and loyalty.
Avery Barnes and Shanika Dopwell will demonstrate how fashion companies can effectively utilize Facebook through examination of brands and their successes and failures.
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