Influence Matters by Blaze Gentile and Dillion Quinn

http://www.youtube.com/watch?v=A4cf2gW7YVM - Nike - Always On - Pk Subban example

http://www.youtube.com/watch?v=dBxcunGc_nA - Nike - Let Your Game Speak - Michael Jordan example

http://www.facebook.com/Ivory - Ivory Soap - Soap Dish example

https://twitter.com/#!/Drake - Twitter example

https://twitter.com/#!/moonfruit - Contest and incentive example - Twitter example