A Day Filled with Value

Time	Room 22170	Room 22180
10:00-10:25	Keynote: Brett McDonald, Digital Engagement Strategist  @ Young & Rubicam
10:30-11:00	#hashtags for SEO (search engine optimization) Sarah Patterson, Amber Giles & Joanna Castles	Blogging for Business Sydne Smythe & Taylor Young
11:05-11:35	Visitors to Customers: Making the Conversion Tina D'Angelo & Jessica Degrasse	The Fortune Cookie Principle (for creating good content) Shaun Withers & Kristen Deyo
11:40-12:10	Multi-Platform Social Media Marketing Josh Hartson & Hollie Knapp-Fisher	The Power of Authenticity Kylie Allport & Jessica Avery
12:15-12:45	RECESS
12:50-1:20	Memes for Marketing Rachel King & Matt Meagher	Embracing Your Customers One Post at a Time Chris Kane & James Loveys
1:25-1:55	Social Media for Your Business Rebecca Bax	What's in name? A Domain Name Strategy Katie Barnes & Amande Dube
2:00-2:30	Websites as Your Hub Kyle Carr & James Potts	Fashionable Pinterest Megan Lefrance, Taylor O'Neill & Julia Daymond
2:35	Wrap-Up – Giddy Up!

The Schedule - Just what you've been looking for..

11:30 arrive / registration / coffee

12:00 welcome / overview and rules of the game

12:15 SESSION 1 - Matt Landers - Being Digitally Integrated: A web nightmare case study

12:45 SESSION 2 - Nick & Camille - Curating Catchy Content

1:15 recess / candy bar & coffee

1:30 SESSION 3 - Amber & Rebecca -The Value of a Like

2:00 SESSION 4 - Jenny & Trevor - Social ROI

2:30 SESSION 5 - Riley & Hailey - Social Gets Nasty. Secrets on how to handle negative comments about your brand

3:00 recess / candy bar & coffee

3:15 SESSION 6 - Hollie & Sam - Winning at the Ad Game

3:45 SESSION 7 - Tanya - Lights, Camera, Vids for Biz

4:15 SESSION 8 - Student & Alumni Panel answering your digital marketing FAQ's = Derek, Kelsy, Sabrina

4:45 wrap up and thanks

5:00 The Trendy Toast @ the Red House

TrendsTalk - Digital Media Through the Eyes of IMC

A new conference introduced to Integrated Marketing Communication students at St. Lawrence College this year with the seminars focusing on mobile marketing, social media marketing, and interactive web marketing. The conference is made to share information for those who want to hear it – a free education session. These seminars will be held by third year IMC students, and be open to other students, professors, Alumni, and all others who wish to attend. Seating will be provided on a first come, first serve basis.